Events and commercial operations

Thanks to its urban verticality, its collection of artworks and its incredible pedestrian area, Paris La Défense is a unique site in France. With more than 17,000 m² of stunning spaces at your service, the region serves year-round to host numerous commercial events, cultural festivities, concerts, sporting events, charitable gatherings, exhibitions, film productions and photo shoots. 

A unique outdoor business district in France, for you! 

Throughout the year, dozens of commercial demonstrations, film shoots, and varied events take place in Europe’s largest business district. Gatherings small and large attract thousands of participants—the Garden Parvis, La Défense Jazz Festival, and the famous Christmas Market and light displays —are all popular occasions that make Paris La Défense one of the largest outdoor event venues in greater Paris!

Paris La Défense, in summary:

• the leading business district in Europe, located less than 10 minutes from Paris;
• a shopping destination, with the Westfield Les 4 Temps and the CNIT shopping centers;
• 180,000 workers, 50,000 residents, 70,000 students and millions of tourists;
• 1.5 million people, on average, use the parvis every week;
• an 100% pedestrian area with a high level of foot traffic;
• the largest outdoor space in the Paris Region;
• over 17,000 m² of flexible space;
• the host of more than 200 events per year;
• attractive rates.

Your business operations

Every year, many event agencies and advertisers choose Paris La Défense for their brand activations, promotional activities, 360 events, product launches, tastings, flyering, roadshows, etc.

They came to Paris La Défense!

Adidas: brand activation via an American event bus
Association Institut Curie: awareness-raising activities via a geodesic event dome 
Lancôme: brand activation via experiential container
Vapiano: restaurant communication campaign
Be Kind: distribution of sample cereal bars
Westfield Les 4 Temps: flyer distribution and photo booth activity
C&A: flyer distribution
Hollywood: street event
Greenpeace / Les Restos du Coeur: campaign to raise awareness

A dedicated team to support you

Ensuring the success of your events is our job. The Paris La Défense events team offers tailor-made support to advertisers, agencies, event organizers, and media production agencies through every step of your project.

Rules governing the use of the public domain for economic activities

The occupation of the public domain of Paris La Défense for the exercise of an economic activity is regulated by the French Code général de la propriété des personnes publiques (the General Public Property Code).

Economic activities include:

• promotional, artistic, cultural, and sporting events;
• commercial operations;
• promotional operations with or without sales,
• shots (video, photo, drone) for an advertising or film shoot.

For economic activities whose occupation of the public domain is subject to a prior selection process, please find all calls for projects advertising notices following a spontaneous expression of interest by the establishment, as well as award notifications.

For economic activities occupying the public domain in a surface area of less than or equal to 600 m² (6458 ft²) and lasting no longer than a month, consult the General Terms and Conditions governing the procedures for granting a permit to occupy the public domain of Paris La Défense, the associated pricing details and the application form.